Co-Project Director and University of Minnesota Professor of Applied Economics and Horticultural Science
she/her
Dr. Yue earned her Ph.D. in Economics in 2006 from Iowa State University and holds the Bachman Endowed Chair in Horticultural Marketing. Her leadership will be invaluable in investigating consumer preferences for disease-resistant cultivars in the context of "information overloading" while making purchasing decisions in a competitive market; and using eye-tracking technology to improve the label design for products from disease-resistant cultivars.
